UI Design · 2021
A fresh market for imperfect produce
An e-commerce concept connecting primary producers with buyers of B-grade food.
CLIENTUniversity of Queensland · Academic project
MY ROLETeam Leader, UX/UI Designer & Videographer
YEAR2021
DesignVideo
01
The challenge
The team explored how food producers could find a market for usable produce that did not meet conventional appearance standards.
02
The approach
I led weekly planning, designed eleven interface screens in Adobe XD and produced the project videos. The buyer journey covered discovery, map search, cart, checkout, purchase history and reviews. Seller-facing screens explored managing shops and stock.
03
The outcome
The team implemented the core buyer features. Seller interfaces remained design concepts because of time and resource constraints.