Let educators experience the value first
A two-step sample lesson journey that reduces the commitment needed to get started.
The challenge
The original flow asked educators to complete a full sign-up form before seeing any product content, creating an early barrier.
The approach
I designed a low-friction entry form followed by access to sample lessons, with full sign-up later in the journey. Layout explorations and stakeholder feedback refined the content hierarchy, lesson visibility and progression. I implemented responsive pages for desktop, tablet and mobile.
The outcome
The delivered experience let users explore the product before committing to a full sign-up. The work focused on reducing friction and increasing motivation; no measured conversion uplift is reported here.
Inside the project
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